Sunset on the Lake

100 Day Plan

100 Day Plan

“During the first 100 days of our administration, we will take the first steps towards accomplishing the recommendations set forth by the 2014 Brick Transition Team. The overall goals are to improve our quality of life and to make Brick a better, more affordable place to live. This plan will help us cut costs, increase non-tax revenues, and make government more efficient and responsive to the community.” - Mayor John G. Ducey

Here is the 100 Day Plan for Brick Township.

Township Cost Cutting/Saving Measures


1. Brick Township paid more than $2 million in overtime in 2013. Conduct a comprehensive review of overtime costs to identify ways to reduce overtime.

DONE! Every Department/Division head was required to provide comprehensive overtime reports as well as suggestions on how to reduce overtime costs in their respective areas.  An example of one plan is that the Police Department will utilize special police officers for court security and to book suspects.


2. Explore options for shared services and bulk purchasing to save taxpayers money.

DONE! The Township has shared services agreements with several local agencies and governments.  These include a shared service with the BTMUA for electrical services and utility costs, with the Board of Education for recycling and a working relationship with the Borough of Mantoloking and the State of New Jersey for the steel revetment project.


3. Review existing shared services agreements to make sure they are actually saving money.

DONE! We have done a comprehensive review of our shared services agreements with the BTMUA, local sports organizations and more.


4. Explore energy aggregation opportunities for Brick’s municipal government and the community at large.


5. Roll back all raises and promotions that were made in the final 90 days of the previous administration until they can be thoroughly reviewed.

DONE! The review process for these raises and promotions - many of which were done one day before the election in November - is underway.  The process is being done in accordance with civil service regulations.


6. Perform a department wide review of township employee job descriptions and roles and look for redundancy and inefficiencies to streamline service and reduce costs. Realign staff duties accordingly to avoid overlap and ensure that duties are assigned to the appropriate employees and departments.


Improve Township Services


7. Implement procedures and technology to monitor projects, resident complaints and requests for services.


8. Develop Public/Private Partnerships to support services to Brick residents.

DONE! The Township is working with serveral private entities that provide support to Brick residents.  An example is the Visitation Relief Center - the Township recently applied for adn was awarded a $10,000 grant from Sustainable Jersey for the VRC.


9. Tell us how we’re doing! Survey forms will be available online and at all township offices so residents can provide feedback and suggestions.

DONE! Surveys are available in municipal offices for residents to provide feedback and will be online in the near future.


10. Implement a system to notify residents via email and text messaging of important township alerts and emergency conditions.

DONE! In addition to the Township's social media resources, we have created an email alert system that residents can sign up for.


11. Review and begin the revision of the “Recreation Master Plan” based on input from representatives from the various sports and recreation programs, the Township Recreation Committee, Town Council, Senior Advisory Committee and others.


12. Explore possibilities for creation of a public dog park, including use of grants and private partnerships to fund construction and maintenance of the site.

Increase Non-Tax Township Revenues

13. Investigate new state, federal and private grant opportunities to supplement budget income and to expand services for Brick citizens.

DONE! The Township has entered a contract with a firm specializing in obtaining grants and has appointed an in-house grant coordinator.


14. Implement an aggressive collection process for delinquent (over one year) court fees, fines and penalties - currently, over $650,000 are unpaid.

DONE! The Township has issued a Request for Proposals from firms that specialize in debt collection.


15. Conduct comprehensive review of all township owned properties and redevelopment sites - make sure they are properly used or returned to the tax rolls.


16. Review fees charged to utilities and developers for roadwork service provided by Brick Township Police.


17. Review fee structure for the Building and Construction Department.

DONE! The Township Council has introduced an ordinance that has revised the fees for the Building and Construction Departmen


18. Review fee structure for EMS services and adjust rates based on the Medicare recommended rates. Medicare will reimburse seniors for 100% of the costs. Additional revenue can be used to expand EMS and other public safety services.

DONE! The Township has introduced an ordinance to bring our EMS fees in line with Medicare recommended rates

Government Efficiency

19. Explore the restructuring of Departments/Divisions in Town Hall to make Township services more effective and cost efficient.


20. Hold regular meetings with the Administrative Staff and Department/Division heads to improve communication and efficiency.

DONE! Mayor Ducey holds a Department / Division Head meeting every month to get updates on township work and services and have an open exchange of ideas!


21. Determine anticipated revenue loss due to Superstorm Sandy for the next 5 years. Also, determine anticipated revenue to the Township from Sandy-related grants, and Federal and State aid.


22. Instruct department heads to conduct cost benefit analysis to determine which services should be outsourced and which should be done in house.

DONE! Department and Division heads are reviewing their operations to determine if outsourcing some of their services would be beneficial.

23. Explore ways to reduce operating costs and increase revenues from Trader’s Cove Park and Marina to reduce the current burden on taxpayers for Marina operating expenses.

DONE! The Township has revamped Traders Cove Marina Fees and is exploring public/private partnerships that will increase revenue at the site.

24. Conduct comprehensive review of the Brick Township Building and Construction Department.

25. Review cost and effectiveness of TNR Program and Animal Control Services. Costs of the Animal Control Services have increased dramatically in recent years.

DONE! The Township is currently reviewing our TNR Program and has renewed our agreement with the JSAC.  The Township is also exploring opportunities for shared services in the future that will lower our animal control costs.

26. Rescind the Executive Order forbidding township employees to speak with Council members.

DONE! Mayor Ducey announced the order on January 1 and an Executive Order was distributed to all Department / Division Heads.

Environmental Go Green


27. Conduct Township-wide energy audit to reduce energy dependence and cut utility costs.


28. Create an aggressive public education program on the benefits of recycling, including the tremendous cost savings to the taxpayers for avoiding tipping fees for garbage disposal.

DONE! The Township is visiting condominium/townhome associations to promote recycling.  In addition, the Township has begun a marketing campaign utilizing BTV and other resources to promote recycling.


29. Increase recycling in Town Hall and other Township owned facilities.

DONE! Mayor Ducey has made sure every desk in municipal offices has a container for recyclables and instructed maintenance staff to not empty any garbage can that contains recyclables until they are placed in recyclabe containers.


30. Continue to replace traditional lighting fixtures with more energy efficient lighting fixtures (street lighting, traffic signals, and public buildings and facilities).


31. Work to obtain certification with Sustainable New Jersey, which will qualify Brick to receive grant funding.

DONE! Mayor Ducey's Sustainable Brick Committee is in the process of applying for certification which will open the door for grant opportunities.

Economic Development


32. Form Economic Development Committee to support our current businesses and to encourage new businesses to come to Brick.

DONE! A Council Ad Hoc committee was formed to work with our business community to foster a stronger economy in Brick.


33. Seek input and increase coordination with the Brick Chamber of Commerce, the Brick Morning Rotary, the Brick Afternoon Rotary, the Brick Evening Rotary, and the Brick Tourism Commission. Utilize their expertise to explore innovative ways to draw consumers to Brick businesses.

DONE! Mayor Ducey and Township officials have met with these groups and will continue to work with them to help Brick Township's business community.


34. Explore feasibility of an Economic Revitalization Audit (ERA) to assist the Township in identifying, charting and targeting growth opportunities in specific business districts throughout Brick. This process will allow us to identify empty commercial spaces, new opportunities and viable resources to realize untapped economic development, growth and revitalization potential.


35. Formulate a plan to encourage residents to shop and dine locally.

DONE! We have created a program called Buy In Brick that will provide residents with the ability to save on their property taxes by shopping locally.


Expand E-Government Services


36. Upgrade our Town website to increase functionality, and make it more user friendly and informative.

DONE! The Township is making efforts to better utilize the website to make it better for residents.


37. Review all services and forms used by the public, and where possible, enable residents to complete forms and request services online.


38. Implement online registration for recreation programs.

DONE! Residents can now register online by visiting parksandrecreation.bricktownship.net


39. Expand the acceptance of credit cards in Town Hall.

DONE! The Clerk's Office now accepts Visa, MasterCard and Discover for transactions.  There are no fees to pay with credit cards in the Clerk and Registrar's!


40. Use technology to better inform residents about what’s going on in Brick. Expand the use of television, the municipal website, social media, emails and online communications to keep citizens informed.

DONE! The Township is using resources such as BTV, Facebook, Twitter and email to keep residents better informed than ever before about their municipal government and what is going on in town hall.


41. Email Communications - Improve customer service request response by email and make sure every email is routed, tracked, and responded to appropriately.

Brick “Government at Work” Program


42. Hold regularly scheduled “Mayor-In and Mayor-Out Nights”, where residents can meet directly with the Mayor and department heads to discuss their ideas and concerns.

DONE! Mayor-Out Nights have already been scheduled and Mayor In Nights will begin shortly.


43. Email reports from the Mayor on township issues to all residents who sign up to receive them.

DONE! Citizens can sign up to receive email alerts from the Township.  Sign up to receive Brick Township Municipal Updates by clicking here!


44. Advertise Office Hours for the Mayor, Council Members, and relevant Department/Division heads.

DONE! Office hours are advertised on BTV, the Township website and more!


45. Promptly post on the Township website the minutes from all Town Council, Planning Board, and Board of Adjustment meetings.

DONE! Minutes are now being posted once they are approved by the respective boards.


Public Health and Safety


46. Establish Mayor’s Wellness Program in Brick.


47. Assess and improve the safety of the various pedestrian walkways and crosswalks in Brick.


48. Conduct comprehensive review of EMS services to determine ways to reduce response time, cut costs, increase revenue, and increase overall service. Work to increase coordination between the paid and volunteer EMS.

DONE! Facilitated an agreement where volunteer EMS squads will provide coverage at township events as opposed to paid EMS members.


49. Implement plan to address vandalism and to increase security in our local parks.


50. Work with police, schools and private entities to address the heroin problem in Brick. Also, review options to renew the B-MAC drug abuse program.

DONE! Mayor Ducey has participated in a drugs awareness forum and will continue to work with our Police Department to address these growing problems.  Mayor Ducey and the Council are also studying the costs and benefits of reinstating B-MAC.


51. Conduct comprehensive review of OEM plans to respond to emergencies.


52. Facilitate public/private partnerships with organizations to aid homebound seniors.

Improving our Quality of Life for Brick Seniors


53. Work with the Mayor's Senior Advisory Committee to identify new ideas to expand and improve services to Brick Seniors.

DONE! Mayor Ducey and the Council are working with the Senior Advisory Committee to make Brick Township better for seniors.  An example is reviewing the by-laws of adult communities to identify best practices.  Also, the Township will be providing CPR lessons for people and pets to our senior communities through our EMS Program.


54. Explore the use of a Brick Township “wellness van” for health screening and education. Identify and promote special programs that promote healthy lifestyles and living.


55. Explore transportation options to assist Brick seniors in traveling to physicians, hospitals, shopping etc.

DONE! The Township is planning on purchasing used vehicles from Ocean County to increase our transportation services.


56. Initiate community-wide CPR program.

DONE! The Brick EMS will host free CPR lessons this June!


57. Identify and present volunteer and mentor opportunities.


Make Brick a Better Place for our Youth

58. Grant official Town Committee status to the Brick Teen Advisory Committee and invite our Town’s youth who participate on the Committee to present their recommendations at Town Council meetings.


59. Add a “teen classified” section on the Town website that will assist our teens with summer and part-time employment opportunities.


60. Seek Safe Routes to School Grants for eligible neighborhoods with schools on busy thoroughfares.


61. Recognize achievement in our schools by establishing a “Mayor’s Scholars” program for straight A students.

62. Establish summer internship program for Brick college students to volunteer in Town Hall over the summer and during the year for college credit.

Sandy Recovery and Storm Preparedness

63. Form Sandy Recovery and Mitigation Committee.

DONE! A Council Committee was formed to solely focus on our Sandy Recovery and Mitigation efforts.  Previously, these were handled by the Land Use Committee in addition to the many issues that committee focused on.  This new Committee's sole purpose will be to work on our community's recovery from Sandy.


64. Organize public presentation from the Brick Tax Assessor to educate residents on (1) what has been done to determine value, (2) what reductions/increases in assessed value to expect, and (3) what non damaged areas can expect following Superstorm Sandy.

DONE! Brick Township Tax Assessor Irene Raftery made a presentation at a Council meeting on February 18.


65. Participate in (or organize) a meeting of local Mayors to identify the proper allocation on the next round of Sandy funding ($1.46 Billion for New Jersey). The majority of the money should go to homeowners.


66. Come up with solutions to address abandoned houses in Brick.

DONE! The Township has passed two ordinances that have established new policies and procedures for handling abandoned properties.


67. Establish better communications with surrounding municipalities and county government regarding decisions that affect Brick Township.

DONE! We have met with representatives from Mantoloking, Toms River, Point Pleasant Beach, Point Pleasant Boro and the Ocean County Freeholders to discuss regional issues.


68. Make effort to join Community Rating System - NFIP, which will give Brick residents a discount on their flood insurance.

DONE! The Township is beginning to resolve the discrepancies that will enable us to enter this program.


69. Prepare regular reports on rebuilding efforts to be presented at Council meetings.


70. Increase awareness of counseling services and mental health support groups to deal with anxiety and stress related to Sandy.

DONE! The Township has posted information regarding these services on the Township website and social media resources.  Brick Township was also the first muncipal staff in New Jersey to receive certification in mental health first aid.


71. Work to secure grants to respond to emergencies, recover from them, and mitigate against their impacts.

72. Formulate a debt reduction plan for the Township.

DONE! We have started a debt reduction plan that will reduce overall debt by nearly 7 million over the coming years.


"All this will not be finished in the first 100 days, nor will it be finished in the first 1000 days, nor in the life of this administration, nor perhaps in our lifetime on this planet… but let us begin."

  - John F. Kennedy
     Inaugural Address January 20, 1961

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